Torino · Since 1962

Three Generations of the Same Cut

Hot towel shaves, classic cuts, beard work. Walk in for an espresso, leave looking like your grandfather did at his wedding.

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Barber working with scissors, close detail of hands at a vintage leather chair
Vintage portrait of a barber in a white coat standing beside his chair, Turin, 1960s
La Bottega

A Shop, Not a Salon

Giuseppe Ferraro opened the shop in 1962, after returning from two years working in Palermo. He had one mirror, four chairs, and an espresso machine that still runs. The walls were bone white then. They still are.

His son Aldo took over in 1989, kept the chairs, kept the razors. Marco runs it now — third generation, same address, same hours. If you sat here fifty years ago, you'd recognize everything except the man holding the scissors.

"If your grandfather wouldn't recognize the haircut, we don't do it here."
62 Years in the same shop
3 Generations of barbers
4 Chairs, never more
The List

What We Do, What It Costs

Classic Cut
Scissor and clipper, hot towel finish
30 min €28
Skin Fade
Modern taper to bare skin, blended by hand
40 min €32
Beard Sculpt
Trim, line-up, hot oil, balm
25 min €22
Hot Towel Shave
Straight razor, two passes, the proper way
35 min €34
Cut + Beard
Full service, our most-booked
60 min €46
Father & Son
Two cuts, side-by-side chairs, one bill
60 min €48
The Long Visit
Cut, shave, beard oil, espresso, no rush
90 min €68
Boy's Cut
Same chair as their dad will sit in someday · under 12
25 min €18
The Chairs

Four Barbers, One Shop

Marco Ferraro, owner, photographed at his chair, 2024

Marco Ferraro

Owner · 3rd Generation

Trained under his father from age fourteen. Specializes in classic scissor work.

The Torino Cut
Tommaso Greco, senior barber, at work with a straight razor

Tommaso Greco

Senior Barber · 22 Years

Came from Catania in 2002 and never left. Best straight razor in Piedmont.

Hot Towel Shave
Davide Conti, barber, executing a skin fade on a client

Davide Conti

Barber · 9 Years

The youngest of the four, the most modern. Knows every fade variation by name.

Skin Fade
Salvatore Ricci, apprentice barber, learning the trade at Ferraro & Sons

Salvatore "Salvo" Ricci

Apprentice · 2 Years

Marco's nephew. Learning the trade the slow way, the right way.

Boy's Cut
Find Us

Come In

Where Via Mazzini 23, 10123 Torino
Hours Tue–Fri 09:00–19:00 · Sat 08:00–18:00
Closed Sunday & Monday
Call +39 011 562 4839
Walk-Ins Welcome until one hour before close
Rasatura

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